Lack of collaboration is a proverbial stone
in the road for those developing any 'sustainable' tourism
Let's be clever and work smarter, not harder. Many tourism
players are aware that improving collaboration is a worthy objective,
yet they feel stymied by how to put practice into action. Instead
of competing, can we learn how to offer complementary services?
Can we make a commitment to collaboration?
We explored this topic during the Responsible
Tourism in Cities Conference in Durban, South Africa.
Collaboration is different than cooperation in that it includes
different players with various interests, some of which may
be at odds with one another. That said, if the people come together
they end up creating something that could not be accomplished
individually. Also, the 'end product' is often something that
was previously unimagined as the process itself generates new