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Deepening Engagement How Local, Regional and National Governments Brag, Develop and Nurture Travel and Tourism
by Ron Mader

GOVERNMENT WIKI

 

virtuous government

FLICKR ALBUM: Responsible Travel


Planeta.com is developing recommendations for governments wishing to make effective use of the Social Web in engaging locals and visitors interested in travel, particularly the conscious, responsible, eco kind.

Tips for government portals are featured in a regularly updated Slideshare presentation which profiles inspiring examples from Australia, Ireland, Mexico, New Zealand, South Africa and the USA.

Governments continue to learn how to present responsible travel and ecotourism to their own travel providers and to the world. The idea behind the value chain is that there are number of stakeholders, aka players involved and governments play a critical role.

We've often talked about the virtuous circle and there's no doubt that the virtuous circle begins with virtuous government. When the government can be of assistance rather than an obstacle, there are much better opportunities for conscious, responsible travel to flourish.

BIG PICTURE

Toward the creation of broader constituencies in favor of ecotourism and responsible tourism, we suggest that governments:
1) Create informative, content-rich websites with timely and accurate information, including direct links to local operations.
2) Participate in conversations with locals and visitors via the social web and face-to-face meetings.

COMMENTS

Government has an obligation to create the environment in which tourism can work - 'an enabling environment' - its job should not be to become the the tourism provider.
- Martin Hatchuel


SLIDESHARE


 

BACKGROUND

Since 1994 Planeta.com has pioneered work with municipal, national and international leaders. Planeta.com has a plethora of links to tourism and conservation institutions and works to develop the capacity of local entrepreneurs, social activists and conservationists with the idea that connecting locals and visitors before, during and after the trip creates meaningful experiences and win-win relationships.

 

FEATURES

g Ecotourism Spotlight Award

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g Government
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WIKI

g Government
g Spotlight Award
ONLINE WIKI

SLIDESHARE

g Govenment
ONLINE SLIDESHARE


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Check out Ron's workshops and presentations.

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Ron Mader


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