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EXPLORING ECOTOURISM

Local Travel

LOCAL WIKI

If we're not taking action to make our life better, if we're not walking, if our feet are not moving, then there's no footprint for people to follow.
- Move Notebook

La'a lui ree

FLICKR ALBUM: Local


Specifics may vary, but the big picture doesn't -- responsible tourism is preferable to irresponsible tourism, ecotourism is preferable to un-ecotourism and local tourism is better than tourism that ignores the locals. If tourism does not benefit locals, what's the point of travel ... or being visited by travelers?

All travel is local and the best travel is where local matters. Everywhere is local somewhere.

In a globalized world we are also more hyperlocal than ever. We crave the carrotmobs and cater to a growing wave couchsurfers. Locals are using Flickr to show off neighborhood events and visitors are seeking out what makes places unique. Visitors are checking in using Foursquare -- with more than1 billion check-ins. The names don't matter so much as the social web reinvents the way we connect every six months. What's most important for the visitor to understand is that to enrich your vacation, meet the people who are the focal point of the growing local tourism movement. Slow down!

Quoting Long Tail author Chris Anderson: “Everyone's taste departs from the mainstream somewhere. The more we explore alternatives the more we are drawn to them.”

Speaking with Ethan Gelber, it's refreshing to see how optimistic he is about the travel industry and the possibilities of where it can go once localities are valued. Says Ethan: "The local travel movement adds momentum to a growing movement, to a growing sense of awareness within the industry that there is a still a disconnect with the traveler."

Ethan sees the movement – spread across the web using social web channels including Facebook, Google+, LinkedIn and Twitter – as an opportunity to create a nexus that shows visitors how to successfully engage with locals. Given the diversity of partner companies, the Local Travel Movement is not overly descriptive. Rather than define ‘local travel,' the Local Travel Movement simply places value on an approach to travel that is mindful of local people, the local environment, local culture and the local economy.

To enrich your vacation, meet the people who are the focal point of the growing local tourism movement. The locals are the true stars and treasures.

LOCAL TRAVEL MOVEMENT

Planeta.com is a proud partner of the Local Travel Movement — the main goal of which is to make ‘local travel' a key travel trend, aka buzzword that percolates on the Web and on the street. The movement is a celebration of the long tail writ in the world of travel.

The Local Travel Movement was initiated by a core coalition of people from companies that believe Local Travel is greater than the sum of its parts. Local Travel companies can help give locals a real voice, engage travellers and develop a stronger ethical dialogue within the travel industry. Leaders propose four easy steps to becoming a local traveler:
•    connecting with local people before, during and after a trip
•    traveling in a manner that is sensitive to the local environment
•    respecting local heritage and culture
•    spending money locally.

While these actions may seem self-evident, the Local Travel Movement prioritizes this conscious and conscientious shift in attention to the direct connection between visitor and local host. For travelers it's a chance to get under a place's skin (and let it under theirs), while also making the most of their travel time and saving money by spending locally. For host communities, it is vital for enforcing the beneficial qualities of tourism, maximizing a general awareness of the local culture and minimizing 'leakage' from the local economy.

FEATURES

g Planeta.com Joins Local Travel Movement
g How good is tourism marketing where you live?
g Local Food
g Slow Travel





FLICKR

g Local
g Oaxaca Tourism Fairs 2001-2013
b Hyperlocal
ONLINE FLICKR

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g Presentations
g All Travel is Local
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WIKI

g Hyperlocal
g Local
g Local Travel Movement
ONLINE WIKI

FACEBOOK

b Local Travel
ONLINE FACEBOOK

Buzzword Bingo: Hyperlocal

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