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EXPLORING ECOTOURISM

Improving media coverage of ecotourism
by Ron Mader

PLANETA WIKI

I read the news today, oh boy.
- News Notebook

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FLICKR ALBUM: Signage


A few years ago I attended a meeting with a tourism official. He was very proud of the coverage given in National Geographic and Conde Nast Traveler and had framed a few of the country-specific features on the walls of his office. Or so it appeared.

I looked closely. What he had framed were not stories but the ads. It was a surreal moment as he did not understand the difference between independently written stories and the advertisements that his ministry had purchased ... or that the difference might matter to others.

IMPROVING MEDIA COVERAGE

As discussed in Healing the Disconnect: An Overview of Ecotourism Reporting, Planeta.com would like to team up with local and national governments to convene round table dialogues as suggested during the Media, Environment and Tourism Conference. These dialogues should begin online, move to a physical space (ideally a tourism conference) and follow the progress online for at least six months.

CAMPAIGN

g Fair Trade in Travel Writing and Photography

FEATURES

g Healing the Disconnect: An Overview of Ecotourism Reporting
g Toward Effective Communication in Responsible Travel and Ecotourism
g Citizen Journalism
g Responding to media queries

WORLD NEWS

g Environment
g Travel
g News

PRACTICAL GUIDES

g How to Host a Press Trip
g Green Events
g How to Write a Media Release
g How to Improve Signage
g How to Prepare a Media Kit
g Media Releases
g Tips for Authors and Editors
g Tips for Journalists and News Editors

FEATURES

g Email blast in marketing - Rodrigo Esponda
g Tourism and Film
g Tourism, Crisis and Improving the Conversation

QUESTIONS

We pose the following questions as topics for discussion:

What are the best and worst examples of ecotourism coverage in the media?

Are professional reporters and authors satisfied with their dealings with official state and national tourism boards?

Are global institutions such as World Tourism Organization and United Nations making events accessible to reporters? Examples: Are parallel conferences online? Can questions be asked in real-time?


AUTHOR

Ron Mader is the responsible travel correspondent for Transitions Abroad and host of the award-winning Planeta.com website.


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