A few years ago I attended a meeting
with a tourism official. He was very proud of the coverage given
in National Geographic and Conde Nast Traveler and had framed
a few of the country-specific features on the walls of his office.
Or so it appeared.
I looked closely. What he had framed were not stories but the
ads. It was a surreal moment as he did not understand the difference
between independently written stories and the advertisements
that his ministry had purchased ... or that the difference might
matter to others.
IMPROVING MEDIA COVERAGE
As discussed in Healing
the Disconnect: An Overview of Ecotourism Reporting, Planeta.com
would like to team up with local and national governments to
convene round table dialogues as suggested during the Media,
Environment and Tourism Conference. These dialogues should
begin online, move to a physical space (ideally a tourism conference)
and follow the progress online for at least six months.
Trade in Travel Writing and Photography
Disconnect: An Overview of Ecotourism Reporting
Effective Communication in Responsible Travel and Ecotourism
to media queries
to Host a Press Trip
to Write a Media Release
to Improve Signage
to Prepare a Media Kit
Tips for Authors
Tips for Journalists
and News Editors
blast in marketing - Rodrigo Esponda
Crisis and Improving the Conversation
We pose the following questions as topics for discussion:
What are the best and worst examples of ecotourism coverage
in the media?
Are professional reporters and authors satisfied with their
dealings with official state and national tourism boards?
Are global institutions such as World Tourism Organization
and United Nations making events accessible to reporters? Examples:
Are parallel conferences online? Can questions be asked in real-time?