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Responding to media queries
by Ron Mader

PLANETA WIKI

We can't wait for miracles to happen. If there are problems that have to be solved, if we want our lives to be better, then we have to do something for ourselves. If we're not taking action to make our life better, if we're not walking, if our feet are not moving, then there's no footprint for people to follow.
- Travel Notebook

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FLICKR GROUP: Workshop 21


BACKGROUND

Planeta.com is used by dozens if not hundreds of newspaper journalists, guidebook authors and documentary filmmakers. We are contacted at least twice a month by media pros seeking information for stories, features and documentaries.

We are currently editing 'Responding to Media Queries' essay to include comments and suggestions from tour operators and media. Our intention is that this guide becomes as helpful as our guide to writing a media release.

ITEMS

A tour company is featured on a TV documentary. The show is widely viewed, but there is no mention of the show or a link on the operator's website. The operator does not alert colleagues to the feature on relevant forums.

A tour company is featured in a British newspaper. There is no mention of the article on the operator's website. The operator does not alert colleagues to the feature on relevant forums.

A tourism company receives a prestigious award. There is no mention of the award on the operator's website. The operator does not alert colleagues to the award on relevant forums.

RECOMMENDATIONS

Reporters are on deadline and work with those make it easy to receive information they can use. The best response is a prompt response.

Later on, if the story, photo gallery or video is on the Web, consider including a link from your website to the feature. If the review is positive, include a short excerpt as a testimonial in your business literature.

Alert other readers to the feature by bookmarking it with delicious and by posting the headline and URL on relevant forums.

If you have a TV crew visiting your operation, takes pictures of the shooting and post this on your Flickr gallery.

WEB 1, 2, 3

Begin to replace your use of email with Web 2.0 tools, including posting in relevant forums. When is email counter-productive? When it is sent out as an email blast and fails to engage the reader whose in-box is already swamped.


AUTHOR

Ron Mader is the responsible travel correspondent for Transitions Abroad and host of the award-winning Planeta.com website.


FEATURES

g Healing the Disconnect: An Overview of Ecotourism Reporting
g Toward Effective Communication in Responsible Travel and Ecotourism
g Citizen Journalism: Flickr
g Improving media coverage of ecotourism

FLICKR

b Workshop 21 Group
b Ecotourism Challenges
b Re-Imagining South American Ecotourism Group
b Re-Imagining North American Ecotourism
ONLINE FLICKR

WIKI

g Planeta Wikispace


ABOUT THIS GUIDE

This Planeta guide is part of our professional 'How2' series featuring practical, multi-player tips on press trips, media releases and media kits. We also have suggestions on greening events and improving signage.


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