This week I am inviting colleagues
for feedback as I develop a communication strategy for the Tourism
and Protected Areas Specialist Group, known simply as TAPAS.
Background: This year I accepted the invite from Anna Spencely
to serve on the TAPAS executive
committee and assist with communication. There are great members
all of whom are on different stages of the learning curve when it
comes to digital media. Of course, my specialty also runs to lo-fi
(books, postcards, posters) and I’d like to give a think to
a communication strategy that integrates heritage and new media.
If you are not familiar with the group, check it out! It’s
featured on the Planeta
Wiki and on Facebook
TAPAS plays a prominent role in upcoming events including the 2012
World Conservation Congress (WCC) and the 2014
World Parks Congress (WPC). How will these events use the toys
from the communication toolbox? Will we see livestreaming and questions
received via twitter? Will there be photo safaris, fringe events,
carrotmobs or other innovative activities? How will the organizers
are most welcome on my blog and I’ll be updating the wiki
with specific strategies
What was the latest world park that you visited and how would you
rank its communication savvy?
Focusing on tourism and protected areas — can you think of
any inspiring examples of good practice?