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Have Your Say on Parks and Tourism
by Ron Mader

TAPAS WIKI

Publication Date: November 2011

Buzzword Bingo: Inspire

FLICKR ALBUM: Buzzword Bingo


This week I am inviting colleagues for feedback as I develop a communication strategy for the Tourism and Protected Areas Specialist Group, known simply as TAPAS.

Background: This year I accepted the invite from Anna Spencely to serve on the TAPAS executive committee and assist with communication. There are great members all of whom are on different stages of the learning curve when it comes to digital media. Of course, my specialty also runs to lo-fi (books, postcards, posters) and I’d like to give a think to a communication strategy that integrates heritage and new media. If you are not familiar with the group, check it out! It’s featured on the Planeta Wiki and on Facebook

TAPAS plays a prominent role in upcoming events including the 2012 World Conservation Congress (WCC) and the 2014 World Parks Congress (WPC). How will these events use the toys from the communication toolbox? Will we see livestreaming and questions received via twitter? Will there be photo safaris, fringe events, carrotmobs or other innovative activities? How will the organizers inspire us?

Comments are most welcome on my blog and I’ll be updating the wiki with specific strategies in communication.

Questions:
What was the latest world park that you visited and how would you rank its communication savvy?
Focusing on tourism and protected areas — can you think of any inspiring examples of good practice?


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