Planeta.com, the Local
Travel Movement and the WHL
Group are teaming up to review how satisfied you are with the
way local travel is marketed.
This survey endeavors to understand how localities are promoted
by asking the locals. From survey responses we will compile a list
of good practices and suggestions for improving tourism promotion
on the ground and on the web. (Results
are now in!)
You help this effort by 1) answering the survey <http://tinyurl.com/marketinglocal>
and 2) talking it up on the social web -- including Facebook, Google+
and Twitter. If you blog about, you're welcome to use our graphic.
We are looking forward to a breadth and depth of responses to show
us how marketing campaigns capture what's local -- the longtail
appeal of a breadth and depth of what's on offer, the things to
do, the points of interest, the people who matter -- or miss the
mark in ways that locals can best point out.
What interests us is the marketing in the locale and of the locale
-- do locals feel engaged? Are they satisfied with the materials
and information presented at the tourism kiosk? If they had a way
of seeing, would they be pleased with how the city is presented
at trade shows? Does the promotion reflect the a variety of narratives?
These are not rhetorical questions. We ask for your take on your
welcome on Ron's blog.