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Marketing Local: Social Web Tips for South Africa's Tourism Pros
by Ron Mader

MARKETING SA WIKI

Publication date: April 2013

Marketing Local: Social Web Tips for South Africa's Tourism Pros #marketingsa

FLICKR ALBUM: South Africa on the Web


Planeta.com and This Tourism Week are teaming up in the month of April to document local travel in South Africa and the tools that local tourism providers (hotels, restaurants, museums, artisans, tour operators, tour guides, and others) can use to spark the conversation on the social web with the intent of promotion and education. Many of these lessons are replicable around the world.

We highlight responsible travel practices and invite colleagues to a series of unscripted, real-time hangouts, Wednesdays 5pm in South Africa. Consult the Planeta Wiki for time conversion and extra details. The weekly chats will be open to public viewing and questions. And we're hoping that we might even have some high profile guests who will share their experience of responsible tourism with us.

Google Hangouts

Google Hangouts are an incredible tool that bring together colleagues in different places for a real-time, online conversation that can be viewed by an unlimited number of people. Archives are automatically uploaded to YouTube for future viewing. Before the chats begin we will announce where to view the conversations via Google+ and Twitter.

Conference

On May 15 lessons learned from the April hangouts will be delivered at a conference on the South Coast hosted by Ugu South Cost Tourism. Martin Hatchuel of This Tourism Week will present in person at the event in Umtentweni, while Ron Mader of Planeta.com will join the conference via the net from his base in Oaxaca, Mexico.

Soundbytes

The social web *IS* marketing, and we need to be more articulate about explaining its role in marketing.
- Martin Hatchuel

The social web is best way to communicate with potential international visitors ... before and after their journeys.
- Ron Mader








 



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