and This Tourism
Week are teaming up in the month of April to document local
travel in South Africa and the tools that local tourism providers
(hotels, restaurants, museums, artisans, tour operators, tour
guides, and others) can use to spark the conversation on the
social web with the intent of promotion and education. Many
of these lessons are replicable around the world.
We highlight responsible travel practices and invite colleagues
to a series of unscripted,
real-time hangouts, Wednesdays 5pm in South Africa. Consult
the Planeta Wiki for time conversion and extra details.
The weekly chats will be open to public viewing and questions.
And we're hoping that we might even have some high profile guests
who will share their experience of responsible tourism with
are an incredible tool that bring together colleagues in different
places for a real-time, online conversation that can be viewed
by an unlimited number of people. Archives are automatically
uploaded to YouTube for future viewing. Before the chats begin
we will announce where to view the conversations via Google+
On May 15 lessons learned from the April hangouts will be
delivered at a conference on the South Coast hosted by Ugu
South Cost Tourism. Martin Hatchuel of This Tourism Week
will present in person at the event in Umtentweni, while Ron
Mader of Planeta.com will join the conference via the net from
his base in Oaxaca, Mexico.
The social web *IS* marketing, and we need to be more articulate
about explaining its role in marketing.
- Martin Hatchuel
The social web is best way to communicate with potential international
visitors ... before and after their journeys.
- Ron Mader