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WEB SEMINAR

Website Popularity
by Ron Mader

PLANETA WIKISPACE

Don't forget why you came to the dance.
- Active Participation Notebook

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FLICKR ALBUM: Dialogues


FYI -- This feature is part of our popular Web Seminar.

MAKING CONTACT -- Email messages sent to Planeta may be published. If you don't want that to happen, just let us know. Requests for anonymity will be honored. (Email Tips)


How popular is YOUR website? Or any website for that matter? When we need to determine the traffic or compare hits on various websites, there are several online tool.


ENGAGEMENT MATTERS

One important caveat about popularity -- too often attention is given to getting MORE hits instead of developing better relations and business relations with the hits one receives.

GOOGLE ANALYTICS

We recommend Google Analytics (explained)

BEYOND ANALYTICS

Some operators use a program called Click Tracks Optimizer, finding it works better than Google Analytics, because it allows them to examine individual links, pages and visitation across the whole site. It also gives good general reports on the top referrers and top pages during selected time periods.

ALEXA

Alexa Web Search is free and accessible to the public. I like the graphs, though there have been a few times where I have seen that the data does not correspond with Planeta traffic.

Alexa has a fairly small sampling of the Web -- with one requirement being the installation of their toolbar. Could be handy ... but many consider such a thing an invasion of privacy. For me, I can't even download the tool -- not available for Mac user.

Alexa has been criticized as being too easy to manipulate. Says one colleague: "Alexa only takes a very very small sample of the total browser population, and my rating has gone down even as our traffic has increased steadily since the sampling rate is just to small."

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REFERENCES

b Web Traffic - Wikipedia
b AWStats
b Link Popularity
b Nedstat
b Hitwise
b Ranking.com
b Traffic Estimate
b Web-Stat
b Webtrend
b Feedjit

WHO LINKS TO ME?

b Who links to me?


AUTHOR

Ron Mader is the ecotourism and responsible travel correspondent for Transitions Abroad and host of the award-winning Planeta.com website.


REFERENCES

g Websites
g Website Creation
g Website Promotion
g Web Links
g Website Popularity
g Website Upgrades

PLANETA FORUM

g Web 1, 2, 3
GUIDELINES

FLICKR

g Email Tips
ONLINE FLICKR

WIKI

g Planeta Wikispace
ONLINE WIKI

 

WEB


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RECOMMENDED READING

g Featured Titles: Placing Words | Open Space Technology | The Laws of Simplicity | The Myth of the Paperless Office | Weaving the Web: The Original Design and Ultimate Destiny of the World Wide Web
g Bibliographies: Web
g New Titles | Top Shelf


PLANETA


UPGRADE YOUR WORLD

Upgrade your world! See if Ron's workshop works for you.

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