BRIDGING THE VIRTUAL AND NATURAL WORLDS
Don't forget the natural world! Make sure that your brochures
and business cards have the correct URL. Good word-of-mouth
is always an excellent promotion.
Create a series of banners for your website that colleagues
can use when linking to your site. Here's are examples from
Where should you advertise? Make sure that the website receives
traffic. Some websites can provide documentation of how many
hits go from their site to yours. You can also track in-coming
There are several search engines that allow you to purchase
hits via bidding on key words. You can either pay-per-click
or pay-for-inclusion in a directory.
In the case of Google, you can pay-per-click.
Here is there pitch: "More than 150 million times a day, people
use Google to find what they're looking for. Make sure they
find what you're selling. Create a text ad that appears next
to Google and partner search results. You decide which searches
show your ad and what you're willing to pay for each new customer
who clicks on it."
Another source for buying links is Overture
In your emails always put the 'http://' in front of the URL
-- this activates the link in most browsers.
For example: use 'http://www.BrazilMax.com'
instead of 'www.BrazilMax.com'