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WEB SEMINAR

Website Promotion
by Ron Mader

PLANETA WIKISPACE
WEB 1, 2, 3 FORUM

No es suficiente poner el huevo, es necesario cacarearlo.(It's not enough to lay an egg. You have to crow about it.)
- Dichos

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FLICKR ALBUM: Dialogues


FYI -- This feature is part of our popular Web Seminar.

MAKING CONTACT -- Email messages sent to Planeta may be published. If you don't want that to happen, just let us know. Requests for anonymity will be honored. (Email Tips)


Website promotion is a vital tool in keeping one's operations successful. That said, businesses, ngos and government offices alike are often not aware of how to make their promotion effective on the Web.

BE CLEAR

Web popularity is complicated. It's not the traffic that counts, but rather the quality of engagement. Be certain that your website is well-designed and has a clear pitch, whether that's to promote your business or to save the rainforest.

LINKING

Make sure that your are listed on relevant search engines. Begin by submiting your homepage URL to the appropriate section of the Open Directory Project

If you want to have your site listed and featured online search engines, make sure that your web documents have keywords in the META tags. This in turn increases the chances that the digital "robots" run by the search engines find your site.

Where else to get hits? Surprise of surprises, the most loyal traffic is a result of reciprocal links, starting with web links. Synergetic web marketing shows technical and social savvy.


PLANETA

Planeta.com can help publicize your website in an ethical and effective manner. Here are some ways we can be of assistance.

TRAVEL COMPANIES -- If your operation deals with the concepts of ecotourism, conservation, responsible travel, Planeta.com is the obvious choice for eco-friendly, people-friendly travel. Details

TOURISM BOARDS -- If you need to rethink and retool your web site and web presence, learn from the best and avoid making common mistakes.

LANGUAGE SCHOOLS -- If your site promotes a specific Spanish language school, advertise online our website.

EVERYONE -- If you see other ways that you can benefit from appearing online Planeta.com, consult our Rate Card and Alliances.

TRAVEL DIRECTORIES

g World Travel Directory
b Ecolodge Directory - ECOCLUB
b Transitions Abroad
b EcoTour Directory


FEATURES

Planeta's international conference combined discussion of ethics and marketing in the realm of developing ecotourism. One all-time popular feature is Marketing Ecotourism on the Web.

Marketing


BRIDGING THE VIRTUAL AND NATURAL WORLDS

Don't forget the natural world! Make sure that your brochures and business cards have the correct URL. Good word-of-mouth is always an excellent promotion.

BANNERS

Create a series of banners for your website that colleagues can use when linking to your site. Here's are examples from our collection and Worldtourismdirectory.com.

BUYING HITS

Where should you advertise? Make sure that the website receives traffic. Some websites can provide documentation of how many hits go from their site to yours. You can also track in-coming hits.

There are several search engines that allow you to purchase hits via bidding on key words. You can either pay-per-click or pay-for-inclusion in a directory.

In the case of Google, you can pay-per-click. Here is there pitch: "More than 150 million times a day, people use Google to find what they're looking for. Make sure they find what you're selling. Create a text ad that appears next to Google and partner search results. You decide which searches show your ad and what you're willing to pay for each new customer who clicks on it."

Another source for buying links is Overture

HTTP

In your emails always put the 'http://' in front of the URL -- this activates the link in most browsers.

For example: use 'http://www.BrazilMax.com' instead of 'www.BrazilMax.com'


WEBSITE PROMOTION

b Sitequest
b Blogads
b MSN Submit Site
b Submit-it.com
b Word Tracker
b Google for Webmasters
b Google AdSense
b Overture Advertiser
b Yahoo Submit A Site

ACADEMIC WORK

b E-review of tourism resources

KEY WORDS

b Keyword Count
b Keyword Density Analyzer - Webjectives

Webmasters receive requests all the time that if they pay a fee, their site will be submitted to hundreds of search engines, thereby attracting thousands of visitors.

Honest marketers have a track record. They don't address messages "to whom it may be concerned" and yet that is how many individual website owners receive junk mail about getting one's site listed on 1,000 search engines. My advice -- don't even respond to junk mail.

SUBMIT CONTENT

One of the best things about the Web is that it serves as a tool for both education and promotion. There are numerous journals that select the best resources to highlight for their readers.

A caveat. These sites have specialized interests and before submitting a post, make sure that you review the home page and that you are in accord with the publisher.

Example -- resources which monitor international financial institutions (IFIs) such as the World Bank, the IMF and regional development banks are invited online IFIwatchnet.


AUTHOR

Ron Mader is the ecotourism and responsible travel correspondent for Transitions Abroad and host of the award-winning Planeta.com website.


REFERENCES

g Websites
g Website Creation
g Website Promotion
g Web Links
g Website Popularity
g Website Upgrades

PLANETA FORUM

g Web 1, 2, 3
GUIDELINES

FLICKR

g Email Tips
ONLINE FLICKR

WIKI

g Planeta Wikispace
ONLINE WIKI

 

WEB


Book Book Book Book

RECOMMENDED READING

g Featured Titles: Placing Words | Open Space Technology | The Laws of Simplicity | The Myth of the Paperless Office | Weaving the Web: The Original Design and Ultimate Destiny of the World Wide Web
g Bibliographies: Web
g New Titles | Top Shelf



PLANETA


UPGRADE YOUR WORLD

Upgrade your world! See if Ron's workshop works for you.

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